1. Startups Tips #7: Perfectly Capture the Essence of the Brand

    One of the critical purposes of a website is to generate brand awareness, a fact that is very important for startups because they want to establish their brand identity amongst their target audience. One way of making sure the website is all about the brand it wants to promote is using the brand’s logo prominently on the website, making it clearly visible on all pages.

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  2. Never use a long word where a short one will do.

    – George Orwell

  3. Startups Tips #6: SEO Friendly

    Make sure that your website is SEO friendly and this doesn’t mean friendly for the search engines, but accessible to the people who are searching for information on your site by using search engines. The golden rule of search engine friendly web design is you are not designing for search engines but for people. If you have a human focused design, it will be poised to rank well on SERPs. Your site must be easy to read, have good navigation, maintain design consistency, and must load quickly. If you take care of these aspects, you are essentially making your site SEO friendly.

  4. Startups Tips #5: Devil is in the Details

    Some designers are prone to taking the design of startup websites lightly. They follow a basic template, add a bit of content, use a few images and the website is done!

    They forget paying attention to detail.

    The problem here is that design detail is not just important, it is critical to a website’s success. Your images must be attractive and relevant, the design elements must be consistent across the various webpages, the typography must be readable and look good, all content on the website must be engaging and your website’s navigation must be extremely simple to use. This and a whole lot more helps make a successful website. You need to make sure your website’s design is just the way it needs to be.

    Note the detailing that’s gone into the making of Coin, a product based website. It is clear and straight-forward design that takes you straight to the product video from the Home Page, but not before impressing you with its changing use of background color, the online publications that its product has featured in and various other details that make you want to go through the video.

  5. Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that — but you are the only you.

    – Neil Gaiman

  6. Startups Tips #4: Strive for Credibility

    The startup website represents a business that’s wants to compete with other established players in the niche and entrench itself in the target market. This is not easy, but it becomes relatively easier to do so if the website looks credible. This credibility stems from the use of relevant visuals and text and also offering information that helps the audience make informed decisions.

    Plated is a startup whose objective is to help Americans eat better. Every

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  7. Startups Tips #3: Clarity of Purpose

    Focus on the website’s messaging. Do not allow the attention of the visitor to wader. This usually happens if the design doesn’t focus on the website’s purpose but seeks to impress visitors with its visuals. This is not to say the design mustn’t be impressive, but the design’s first job is to bring the startup’s purpose to the fore. If this messaging can be visually striking message well and good but don’t try too hard to make a visual impression. In such cases, you are liable to use plenty of design elements on a page layout that can distract the visitors.

    PadMatcher, a site that helps people find the right roommates and

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  8. Startups Tips #2: Mobile First Strategy

    Startups cannot afford to lose any potential customers. And this is where a mobile first design enters the picture. Mobile is all set to eclipse desktop; this means there will be a lot of mobile users accessing your site. You must ensure that the site renders effectively on their devices and critical information is not lost when the site opens on mobile phones and tablets. This is the reason why startup websites need to be responsively designed to ensure they make optimum use of a device’s screen, irrespective of its size.

  9. Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well. It’s about getting up, getting well, and getting over. Getting happy, okay? Getting happy.

    – Stephen King

  10. Startups Tips #1: What is the site for?


    If it will be used to sell products, you need to pick the perfect e-commerce solution. On the other hand if the site will act purely as an information provider for a brand and its products and services, the right content management system needs to be chosen. This is of critical importance because choosing the right platform to build the site will make sure you are able to implement all the functionalities you need.

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  11. Tumblr Right to Left Posts

    Tumblr is a pretty interesting. But with RTL, it’s horrible! In the text editor, you cannot even right align your text and it strips off any inline styles if you try to add it yourself (I know!! totally unacceptable). In this tutorial I’ll show you how to RTL your Tumblr theme completely or have it bidirectional.

    1. Search in the HTML between {block:Posts} and {/block:Posts} for div(s) with the class “post”.
    2. ..and add the class {TagsAsClasses} to be like “post {TagsAsClasses} ”.

    3.  Now choose a special class for your RTL content, I chose “arabic” to tag my arabic posts for example.
    4. We’ll need to add a custom class named .arabic and add our RTL rules to it. While we’re still in the customization page, switch to the Advanced section in the toolbar(the last one at the bottom) and add the below in the “Add Custom CSS” block:                                   

    .arabic /*or whatever class you wish to use*/


  12. Killing the URL

    Allen Pike discusses the latest interface feature currently being tested Chrome canary: the buried URL. Instead of showing the full URL, we are presented with just the domain name, which can be clicked on to reveal the rest of the address. It looks like this:

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  13. UI Concept: Morphing Buttons

    Mary Lou presents an interesting UI concept she calls morphing buttons. The idea reminds of me of the visual effect iOS7 uses when you tap on an application icon: the icon zooms in to fill the whole screen, transforming smoothly into the application itself. In this case instead of the application icon we have the button. Here’s what it looks like:

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  14. Are Hollow Icons Really Harder to Recognize Than Solid Icons?

    The Icons

    First of all, it’s important to note that this discussion is focused on a particular type of icon: the flat, single-color icons known as tab bar icons or simply bar icons. These are the icons that you usually see in a row of four or five at the bottom of the screen in mobile apps. Because bar icons serve as navigation to other sections of the app, it’s important to indicate which section is currently active by highlighting its icon in some way. With the release of iOS7, Apple began showing these states by using two complementary icon styles: a solid version to show an active/selected state and a hollow version to show an inactive/unselected state. To my knowledge, Apple is currently the only major software maker to use two styles of the same base icon for this purpose.

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